The eCommerce industry is experiencing a colossal growth in the past decade. Especially after the outbreak of COVID19, eCommerce users worldwide rose to incredible numbers. Moreover, this industry is also witnessing constant evolution for the past few years as merchants are enhancing their ecommerce business by adapting with latest technologies in order to meet their customer demands.
Acceleration of the eCommerce industry navigates several business people into this field. If you are one among, probably your goal would be to grab more attraction for your brand, heavy traffic to your medium and make those traffic into your potential buying customers.
Capitalising the latest trends is a great way to make it happen. Here we have listed out the latest trends which have a substantial impact in 2022 and beyond.
Go through the Key Trends that eCommerce Beginners should keep an eye:
Artificial Intelligence is assisting various businesses to accomplish the business operations with its efficiency. AI Solutions can greatly help the ecommerce businesses in streamlining the operations. Moreover, AI has a very good track record in predicting future activities by analysing data like shopping history and browsing.
So you can utilise this technology to suggest the next purchase for your customers by showing their needed products in recommendations. Today AI are even used to using products before buying, like trying lipsticks, eyeliners, etc via their phone camera.
Voice shopping is one of the recently fast emerging trends in the ecommerce sector. Generally, voice shopping is the process in which customers search & order products via voice using some virtual assistant like Amazon Alexa or Apple Homepod services. These devices will receive the voice from the customer and order products digitally to get delivered.
Big shots like Google, Amazon, Facebook, etc have already implemented this technology and also got some good results too. Furthermore, people also expect these kinds of features while going for online shopping, so implementing this trend with your ecommerce business is a key move to attain success.
Customer service plays a major role in the success of any business. Well, chatbots are exceptional in offering customer service like interacting with online shoppers just like real humans. Chatbots give more personalised experience to your users and keep them engaged with your products either with supported messages or by taking your discount to them.
These chatbots not only just share things about your products or guide them, but also learn from their conversation and build a strong relationship.
One of the hottest topics that is circulating in the online medium today is Metaverse. More than half of consumers say that they would prefer to shop on websites incorporated with Augmented Reality. This is because this metaverse will upgrade the ecommerce from 2D static products to real time experience.
We have already witnessed some successful implementations like Amazon's Room Decorator tool. This tool will enable the customers to use their smartphone to visualise how the furniture will look like in their beloved living place.
Much more innovations are being implemented in ecommerce. As people always look for the latest things, being yourself updated with latest trends would be much helpful to attract customers. Also it's never too late to adapt with the latest technologies if it suits your business.
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